Daisy Owei

Product Designer · Financial products, complex platforms & consumer apps · London

A passionate problem solver who has spent five years taking complex systems and turning them into simple, intuitive products people rely on, across consumer apps, financial products, and enterprise platforms. Currently doing that on Fusion, J.P. Morgan's internal data-management platform, and prototyping in code with AI-assisted tools to get ideas in front of real users early.

Experience

J.P. Morgan · Product Designer, Chief Data & Analytics Office (CDAO)
  • Designing the registration, access, entitlements, and connectivity flows within Fusion, J.P. Morgan's internal data-management platform, covering how teams register data, connect to sources, and manage who can access it.
  • Designed a standalone data service built around reusable templates, so teams can run the registration flow themselves in far fewer steps, speeding up a previously manual, technical process.
  • Working with our design lead to turn a recurring linking pattern across connectivity, governance, and metadata into a single, reusable interaction model used across the platform.
  • Building functional prototypes with AI-assisted coding to validate flows early and tighten the design-to-engineering handoff.
J.P. Morgan Securities Services · Experience Designer
  • Led design for a unified financial reporting platform used by 100+ global clients and 45,000+ users, including its hardest flow: end-to-end report creation across attributes, layout, and calculations. The work earned consistently positive client feedback and strong user retention.
  • Designed self-service workflows and UX patterns that cut clients' reliance on manual service support.
  • Built a lean usability-testing framework the team adopted, so we could test earlier and more often, and ran 35+ internal and external client design reviews to drive iteration.
  • Led client-persona work across Securities Services to guide platform strategy and dashboard design; aligned PMs, engineers, and UI around the design system and shipped ahead of schedule.
  • Mentored a University of Greenwich design student, fully reworking her CV, and coached designers on J.P. Morgan's graduate programme through career progression and navigating real workplace scenarios.
J.P. Morgan · UX Design Summer Analyst
  • Designed early-stage workflows for the Custody Deal Model platform, and worked on entitlement screens for the Risk-as-a-Service platform, aligning complex permission logic with scalable UX patterns.
Millennium TV · Product Designer
  • Redesigned and prototyped the streaming app in-house and brought it in line with the company's branding, work they had planned to outsource, saving that cost.
  • Designed the website and social advertising behind campaigns that lifted engagement 30% across platforms.
CookieJar · Product Design Intern
  • At an early-stage startup, designed the chat home screen that set the product's overall design direction, and tested and iterated 50+ wireframes and templates in Figma.

Projects

LetPlant · Product Designer
  • Leading the visual redesign of LetPlant, an AI houseplant-care app with 14,000+ users, maturing the experience across the home, scanner, diagnosis, discovery, and plant-puzzle flows, and reworking the paywall to surface its most valuable features, lifting revenue ~20% month-on-month.
Hone · Founder & Product Designer
  • Designing and building a consumer habit-formation app end-to-end, including an early research round (35 responses) and competitor analysis, a design system, and a working React Native (Expo) prototype with a live AI task-planner on the Anthropic API.
Caps For Care · Founder / Design Lead
  • Founded a social venture at 17, selling 500+ caps and shirts to raise ZAR 100,000+ for educational supplies and workshops at a children's home in Cape Town.

Contact

+44 7557 307934
London, UK

Education

University of the Arts London
BA (Hons) UX Design · 2023
iXperience · iXRemote
Visual Design · 2020
Harvard University (Summer)
Micro / Macro Economics · 2018

Skills

Craft
End-to-end product design, interaction design, design systems, information architecture, prototyping, usability testing, data visualisation, accessibility
Design & prototyping
Figma, Adobe (XD, Illustrator, Photoshop, InDesign), Sketch, InVision, UserTesting
AI-assisted design & build
GitHub Copilot, Claude, ChatGPT: prototyping in code ("vibe coding"), research synthesis, ideation
Code
HTML, CSS, JavaScript (p5.js), React Native (Expo)
Tools
Jira, Confluence, VS Code, MS Office (incl. Excel)

Hobbies

Piano, dance, baking & community events, sketching, film & musical theatre, and two cats.